Exclusive Facebook contest brings consumers into the plot of the new Mattress Heist commercial.  Here is how it works:

–Facebook users are invited to “Like” Serta on Facebook to join.

–Participants retrieve one new clue from Sheep #1 each week for 3 weeks, hinting at the whereabouts of the Perfect Sleeper mattress stolen in the “Mattress Heist” commercial.

–Each week, participants may enter a sweepstakes to win various prizes such as a Serta Fleece blanket and iComfort pillows.

–After Sheep #1 has revealed all 3 clues, Serta will open a contest asking participants to put the clues together and guess the actual location of the hidden mattress.

–On or around 6/16/12, Serta will host a live reveal of the mattress and announce on Facebook the following week.

–One Grand Prize winner will be selected among those that guessed the location correctly to win a new Serta Perfect Sleeper mattress and various top of bed items.

The Great Serta Mattress Heist Timing:

–Clue Period 1
•5/17 – 5/24

–Clue Period 2
•5/25 – 5/31

–Clue Period 3
•6/1 – 6/7

–Contest Entry
•6/8 – 6/14

–Live Reveal & Winner Announcement by 6/21